What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections.
European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.
MediaBank LLC, an online advertising services company, has acquired BlackFoot, a digital campaign analysis provider.
Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position.
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it's not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.
What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it?
Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports.
Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a click-to-call feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%.
Microsoft will make click quality reports available to advertisers on its adCenter pay-per-click platform, the company announced last week.
Amazon.com Inc. plans to open a new fulfillment center in Phoenix, AZ during third quarter 2007. The new facility will employ upward of 300 people year-round, with holiday capacity expanding by 1,000-1,300 temporary workers.
