Trade Shows Archives - Page 3 of 21

B-to-B Dream Team 2026: Meet Dannielle Simpson of Chiquita

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Dannielle Simpson’s pathway into event marketing is one that many can relate to: “I accidentally fell into it,” she says. She started as a pre-med student […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Tom Flynn of American Express

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Across 16 years of experience, Tom Flynn has touched nearly every facet of event marketing, and he can trace his career back to a single college […]

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B-to-B Events

B-to-B Dream Team 2026: Meet Amy Loskutoff of Google Cloud

For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Who would’ve thought a 17-year career in baseball would lead into tech? But that’s the story behind Amy Loskutoff’s professional journey that started with interning for […]

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B-to-C Events

Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026

The New York International Auto Show touched down at the Javits Center in New York City, April 3-12, reminding attendees arriving at the entrance to the 126-year-old show’s exhibit halls that it’s “Not just a show. A tradition.” Show organizers reported that attendance opening weekend was up more than 25 percent, year-over-year, its highest since […]

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B-to-B Events

HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies

With the theme of reimagining health through information and technology, the 2026 HIMSS Global Health Conference and Exhibition brought together more than 28,000 clinicians, executives, policy makers and industry leaders from across the world to the Venetian Expo Center in Las Vegas on March 9-12. From the rise of AI agents to the ease of […]

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B-to-B Events

Seven Trade Show Exhibit Engagement Tactics from Shoptalk 2026

Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las Vegas, bringing together more than 10,000 attendees from across the retail, consumer brand and tech landscape.

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B-to-B Events

10 Minutes With… Gabe Weiss, Head of Marketing at Hitachi Construction Machinery Americas

In a sea of bulldozers and excavators digging for attention, it’s not often that a heavy equipment brand would bank on helping construction pros find their Zen. But that was exactly the approach that Hitachi Construction Machinery Americas took for its 30,000-square-foot booth at the recent CONEXPO-CON/AGG 2026. Built around the theme “Connecting Harmony to […]

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B-to-C Events

Field Report: Video Game Developers and Tech Brands Level Up Demos at PAX East

In 2004, the creators of the popular web comic Penny Arcade launched PAX to bring together the gaming community and celebrate game culture. After years of growth, PAX expanded from Washington to several cities around the world, and PAX East was established in 2010 as the event’s East Coast branch. We headed up to Boston […]

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B-to-B Events

Event Profs Weigh in on the Biggest EuroShop 2026 Trends

From a flipped mountain to a fruit Eiffel Tower to floating carts, EuroShop once again lived up to its claim as the “Global Retail Festival,” welcoming more than 81,000 visitors from 141 countries and 1,840 exhibitors representing 61 nations from Feb. 18-22, in Düsseldorf, Germany. Held every three years, the trade show has become a […]

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B-to-B Events

Exhibit Design and Sampling Ideas from the Natural Products Expo West Show

If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. Protein-fortified everything, products with fewer ingredients, and women’s health products dominated the aisles at the Natural Products Expo 2026, which brought about 60,000 attendees from health and nutrition communities to the Anaheim Convention Center, March 3-6. Consumers are in […]

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