Social
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Social
3 Strategies to Harness the Power of Personal Branding
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
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Social
Tweet of Katherine Heigl Gets Duane Reade in Hot Water
Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.
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Social
Surviving Facebook’s 1% Brand Reach
Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.
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Social
CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases
LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?
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Social
4 Tips to Cultivate an Active Social Media Community
Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.
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Social
Posting a Video on YouTube? 4 Steps to SEO it.
Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.
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Social
3 Ways to Make Sure Your Brand Page is Hoppin’ on LinkedIn
Get some chatter going on your LinkedIn branded page with these three tips.
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Data & Analytics
Content Sharing Impacts Vendor Selection: Study
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
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Social
12 Social Marketing Changes YOU Need to Know About
Twelve hot options now available to help CMOs maximize social marketing effectiveness.
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Social
Paid Promos and Social Marketing
It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.
