Mobile
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Mobile
Global Ad Forecasts Call For Growth Led By China
The numbers may differ by a tenth of a percentage or so, and the hard dollars may not line up, but the general trends are the same: Global marketing spending is going to jump in 2011, with Brazil, Russia, India and China (the
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Mobile
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That’s the rationale behind new guidelines for measuring the impact of mobile
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Mobile
Easy Stages to Mobile
It’s no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life
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Mobile
Better Channel Integration with Short URLs and QR Codes
With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.
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Mobile
The Mouse Goes Mobile: Disney Embraces PDA Marketing
Disney may be a small world after all, but it takes big people to access it, especially via mobile devices.
Disney
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Mobile
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall
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Mobile
Location, Location, Location
When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were
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Mobile
Mobile March of the Penguins
It’s got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,
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Mobile
Retailers, Mall Group Sign on to “Walk In, Win Points” Mobile App
Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door