Mobile Archives - Page 8 of 22

Use GPS to Personalize the Mobile Experience

There are a number of questions CEOs should ask themselves prior to launching any mobile program: “How are people actually going to interact with my company/products/brand on their phones or tablets?” “What features should I prioritize (and which ones should I ditch)?” “Should I go with an app, a mobile-optimized site, or both?” But of all these questions, one that skips to the front of the line is, “How can I do cool stuff with GPS to attract customers who are nearby?” And then, “But what if I’m not a brick and mortar store—can I still benefit from GPS?”

With easy-to-integrate GPS functionality and built-in cameras on most mobile devices, there’s no reason for marketers not to make use of this functionality. But how should they do it? And who should do it?

Marketers in almost any industry can use location-based tie-ins to boost their mobile traction.

Mobile

Dismiss Mobile Search & You’ll Lose Big

I am not going to bury the lead: Marketers that dismiss or ignore mobile search will regret it later. While we’ve heard year after year that

Mobile

How Small Businesses Can Get Into the Mobile Game

There’s no single foolproof approach or strategy for using mobile platforms. And there’s no strict format for the sites and apps one can create. There is, however, a quickly-evolving list of best practices, not to mention, a few guidelines for deciding which property-type makes the most sense

Mobile

Mobile App Puts the New Mini Cooper in Your Parking Space

If you’re having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion

Mobile

Augmented Reality Sweepstakes Helps A&E Debut ‘Breakout Kings’

A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s Rittenhouse Row and in Los Angeles and San Francisco.

Mobile