Mobile
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Mobile
Do You Need an App?
Did the unveiling of the Apple iPad get your marketing department thinking, Uh-oh, now we really need an app!? Not so fast. While Apple has great credentials
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Mobile
Come on In!
For four months last year, Sonic Drive-Ins tested a new mobile platform that detects when opted-in users have entered a small area around its stores,
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Mobile
M&C Saatchi Buys Inside Mobile
M&C Saatchi has purchased Mobile marketing firm Inside Mobile for an undisclosed amount.
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Mobile
Epsilon Taps Netsize for Mobile Services
Epsilon International has joined forces with Netsize, a mobile communications company, to provide opt-in mobile marketing services across Europe.
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Mobile
Smartphones Gain As Mobile Phone Market Matures
The mobile phone market may not be seeing the growth of previous years: Worldwide sales in 2009 totaled just over 1.21 billion units, a 0.9% decline from 2008, according to information technology research and advisory company Gartner Inc.
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Mobile
ShopNBC Revamps Its Mobile Access Platforms
ShopNBC has launched new mobile e-commerce capabilities as well as version two of its ShopNBC iPhone application.
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Mobile
Mobile Marketing Association Restructures, Names New North American Executive
The Mobile Marketing Association has transformed its structure, turning its four operating regions
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Mobile
Amobee Acquires RingRing Media
Amobee Media Systems, a mobile advertising systems developer, has acquired mobile advertising agency, RingRing Media.
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Mobile
Kahzam Acquires SMS Text Coupon Firm
Web platform development firm Kahzam, Inc. will acquire TeCoup.com LLC, a firm which provides SMS text coupons.
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Mobile
Wendy’s To Offer Mobile-Based Coupons In Northeast
Fast food chain Wendy’s International has selected Options Media Group Holdings, Inc., to help roll out a mobile couponing campaign.