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Email
Telltale Games Plays to Win in Email Targeting
Until recently, video game developer Telltale Games was working with an internally built email system. This was all well and good, but it didn’t have the “playability” the San Rafael, CA-based digital publisher needed.
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Email
Why Email Recapture Campaigns Are Worth the Effort
iPost recently analyzed the email interaction and purchase behavior of 3.3 million subscribers in our database over an 18-month period, to determine whether recapture campaigns, designed to rekindle inactive subscribers’ interest, were worth a marketer’s effort. The answer was a resounding yes.
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Email
Best Practices: Strategies for Growing an Email Program
Between opt-outs and email address changes, any brand’s email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it’s imperative that marketers always have acquisition tactics in the field to
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Email
Why Marketers Fail to Send Dynamically Segmented Emails
Most direct mailers segment their promotions to customers, sending offers that their analytics have determined will be most responsive to this particular product or offer. They do this because it is a profitable approach. Dynamically segmented direct mail boosts conversions and profits.
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Email
Online Trust Alliance Forms Data Security Framework
The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets.
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Email
Best Practices: Why Your Website Must Encourage Email Sign-Ups
All email marketers want more subscribers. Subscribers spend money. If visitors come to your website for one reason or another, they should be encouraged to register to receive your emails. If thousands come to your site and fail to register, you don’t have a very good website.
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Email
Pediatric Hospital’s Enewsletter Program Grows Up
Akron Children’s Hospital has revamped its enewsletter program, with an eye towards better tracking responses from parents, donors and other constituents, and growing its email database.
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Email
Data Helps Indiana Tourism Org Boost E-mail Relevancy
Killing the print edition of its visitors guide may have been the best database-augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better-qualified leads to its member organizations by focusing on online communication.
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Email
New Bill Takes Permission Beyond Opt-in in EU
For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.
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Email
Email Timing: Consider Mailing on the Weekend
On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.
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