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Email
Petco Tests Customer-Written Product Reviews in E-mail
In what is believed to be industry first, Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail campaigns boosts conversion-to-sale rates.
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Email
Another Nail in Legal, Adult E-Mail’s Coffin; Committee Switcharoo Derails Lobbying
The Georgia state Senate last week took another step toward helping wipe legal, adult content out of the e-mail marketplace by passing The Georgia Child, Family and School Communications Protection Act.
The bill
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Email
Epsilon Buying DoubleClick E-mail
Alliance Data Systems Corp. has announced that its Epsilon unit will acquire DoubleClick E-mail solutions for $90 million.
The deal will give Epsilon a stronger presence in the retail, travel, publishing and consumer-packaged-goods markets. It will also give Epsilon 400 more clients, such as J. Crew, Patagonia, Unilever and Proctor & Gamble.
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Email
Net-Nannies Go Coo-Coo over Goodmail
For a company that no one heard of until recently, Goodmail sure was able to stir up the Net Nannies with its announcement that AOL was going to start using its certified e-mail service and charge bulk mailers for guaranteed delivery of their blasts with the graphics and links intact.
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Email
A Levelheaded Assessment of AOL-Goodmail Deal
With all the empty-headed, alarmist crap that was published last week about the AOL-Goodmail announcement, it was refreshing to run across a thoughtful assessment of the news from permission-marketing guru Seth Godin on his blog:
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Email
GoodMail, Bad Solution
There has been a lot of buzz in the national media lately about GoodMail’s Certified Email solution. Some are touting it as a solution to the spam problem. The reality from my perspective is that GoodMail is a bad solution.
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Email
Goodmail CEO on the AOL Deal and More
Richard Gingras says he suddenly knows what it’s like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying to help commercial bulk e-mailers attain higher open rates while allowing consumers to once again trust that the e-mails they receive are from the stated recipient.
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Email
E-mail Executives Back AOL-Goodmail Deal
After an initial outcry over last week’s announcement that AOL was implementing Goodmail’s CertifiedEmail program, some prominent e-mail marketing executives have come out in favor of the deal.
AOL announced on Jan. 30 that it was implementing Goodmail’s certified e-mail service. Under the plan, AOL will charge senders a fraction of a cent per e-mail to guarantee that their e-mail will be delivered with graphics and links intact.
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Email
Georgia Registry Law Expected to Sail Through Senate
While e-mail marketers breathed a sigh of relief last week over the death of an Illinois so-called child protection do-not-e-mail bill, the situation concerning a similar bill proposed in Georgia took a grim turn.
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