Digital Archives - Page 82 of 110

Trademark Keyword Suit against Google Dismissed

A federal judge late Thursday dismissed a suit brought by a company that claimed Google was violating the law by selling its trademarked name as a keyword used to deliver competitors’ pay-per-click ads in search results.

Digital

Search Users Choosing the Local Option: comScore

Use of local online search in the U.S. increased about 43% from July 2005 to the same month this year, according to a survey by comScore Media Metrix.

Digital

A Canvas Is a Canvas

Lately I have been putting a lot of thought toward the next great marketing canvas. Sometime after my third Diet Coke I figured out that no matter what the next great canvas is, it will tragically become a commodity

Digital

B-to-B Marketer Follows the Money

Lead generation has been the name of the game in B-to-B online marketing for some time now. The long, complex decision cycles that precede most B-to-B purchases and the relatively high cost of the products have led most marketers to believe that they

Digital

Web Analytics Put FootSmart a Step Ahead

Digital

Selling Solar with Old and New Media

Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.

Digital

Internet Advertising Soars as Web Sites Frustrate Consumers

Internet advertising revenues are skyrocketing to new record levels. Paid search generates higher conversion rates than nonpaid search advertising. And almost 40% of consumers who encounter Web problems will abandon transactions, according to various study findings released Monday.

Digital