Agencies
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Agencies
Heineken’s Media Director on Being Smarter, More Measurable
Outdated media plans. Too much reliance on TV, radio and OOH. All concerns Heineken is reworking to better align with consumer behavior and interests.
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Agencies
Why Your Live Event Team Needs to Go Hollywood
Live events and blockbuster movies both want to create a meaningful experience. Here’s 4 ideas your event team can steal from Hollywood.
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Agencies
5 Ways Empowered Consumers Will Change Marketing in 2015
Information is power, and your customers have it. Here’s 5 key trends marketers need to watch in 2015 to engage with empowered consumers.
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Agencies
Chief Marketer Listline Feb. 3
Lists featured this week include Primitive Quilts & Projects and Blair’s Menswear Blow-In.
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Agencies
McDonald’s CMO on “Lovin” Campaign
McDonald’s “Lovin” campaign taps into a vast trend spreading across the country of people doing nice things for each other and strangers.
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Agencies
Agencies Losing Ground with Brand Marketers
A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.
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Agencies
Think You’re Customer-Centric? Think Again
Learn 3 key reasons many companies aren’t as customer-centric as they could be, despite all the data at their disposal.
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Agencies
Inside the 2015 Marketing Tech Landscape
Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.
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Agencies
Nike Uses Content Marketing Videos for Internal Communications
Content marketing videos play an important role as an internal communications tool for Nike.
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Agencies
3 Ways to Link Online and Offline Customer Experiences
Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.
