Agencies
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Agencies
New Content Delivery Structure Improves IHG Customer Experiences
An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.
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Agencies
Keeping Social Content Timely and Engaging
At the Adobe Summit FOX Sports, the Las Vegas Visitors Bureau and Scripps share their strategies for creating engaging social content.
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Agencies
Keys to Predictive Scoring Success
The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.
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Agencies
Facebook to Relay to Brands What Fans Talk About
Facebook’s “Topic Data” product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
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Agencies
Where Digital Technology Spending is Going
Spending on digital technology is on the rise. Here’s a look at where that money is going, and what the top challenges are.
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Agencies
McDonald’s Faces Perfect Storm
McDonald’s has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.
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Agencies
Social Behaviors That Drive Brand Advocacy
Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.
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Agencies
6 Steps to Acquiring Better User Generated Content
Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.
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Agencies
Would Your CMO Have a Beer With Your CTO?
In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.
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Agencies
Chief Marketer Listline March 6
Lists featured this week include Silver Fox Motor Coach and Top Drawer Soccer.
