Agencies
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Agencies
The Life of a CMO is Getting Longer
New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.
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Agencies
2015 NCAA Tournament Round-Up
As the country’s best college hoops teams compete to see who will be cutting down the nets in Indianapolis on April 6, brands are competing for the millions of eyeballs watching the games, and CM is here to break down the marketing campaign action.
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Agencies
Toyota Inks Nearly $1 Billion Olympic Sponsorship Deal
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.
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Agencies
American Apparel Thong Image Gets Yanked
American Apparel is in hot water again for allegedly “sexualizing” a young model wearing a thong bodysuit.
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Agencies
Google Video Series: How Brands Make YouTube Videos
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
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Agencies
Keys To Building Successful Marketing Teams
When it comes to pulling together successful marketing teams, some the most important ingredients are finding the right talent and using data intelligently.
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Agencies
What’s Really Going On With Programmatic Ad Data?
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
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Agencies
How Marketers Can Prepare for a Cyber Security Crisis
In an ever-evolving cyber security climate where there’s a new breach almost every day, brands are fighting to protect the integrity of their brand.
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Agencies
Chief Marketer Listline March 16
Lists featured this week include American Iron Magazine and MADRE.
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Agencies
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
