Agencies
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Agencies
NY Subway Rejects Ad as to Risqué? Really?
A racy ad has been rejected by the company that buys ads for the NY subway system.
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Agencies
Kraft’s Mission: 1-to-1 Marketing at Scale
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
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Agencies
10 Future Marketing Trends
If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.
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Agencies
Social Drives Millennials to Ford Dealerships
Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.
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Agencies
Chief Marketer Listline April 13
Lists featured this week include Wildwood Press Dog Masterfile and the Daily Bellwether.
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Agencies
IBM Report: Brands Must Get to Know Consumers Better
Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.
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Agencies
Reaching Millennials With Email Marketing
Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.
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Agencies
Content Marketing Rises Above Big Data, Automation
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
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Agencies
YouTube Kids Video App, McDonald’s, Mattel Under Fire
Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.
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Agencies
Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
