Agencies

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  4 Steps to Creating Omnichannel Engagement

  How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

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  7 Things Marketers Should Know About the New FTC Social Media Guidelines

  For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.

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  Agencies

  Academic Gurus Clarify Approach to MROI Metric

  Marketing Return on Investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out?

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  Influencer Marketing Moves Beyond the Comfort Zone

  Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.

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  The Battle Between Native Advertising and Content Marketing

  This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.

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  Marketing to Women is Evolving. Are you ready?

  Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.

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  Chief Marketer Listline July 29

  Lists featured this week include Crazy Shirts and National Audubon.

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  Five Ways to Improve Brand Loyalty

  Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

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  75 Social Media Marketing Benefits: Infographic

  This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.

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  Agencies

  What the New FTC Endorsement Guides Mean for Marketers

  The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.