Agencies
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Agencies
Driving Webinar Registrations and Conversions
You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.
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Agencies
Q&A With GE’s New CMO, Linda Boff
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.
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Agencies
Making the Most of Networking at Conferences
We all know that attending a conference can be a great place for learning and networking. Here’s 7 hot tips to make your time more productive.
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Agencies
Domino’s Pizza with a Side of $1,300
Free publicity, especially when it’s positive, is a real gift for any brand. Domino’s Pizza gave a reward to a man who returned $1,300 hidden in a wings’ box.
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Agencies
Social Media Advertising is Booming Worldwide
Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.
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Agencies
Next Target for Marketers: Wealthy Black Consumers
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
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Agencies
3 Risks of Influencer Marketing
When it comes to influencer marketing, the pay off can be big, but so can the risks.
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Agencies
Leveraging Marketing Data Without Over Investing in New Tech
Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.
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Agencies
Chief Marketer Listline Sept. 21
Lists featured this week include WhatToExpect.com and MediaEdge Canadian Subscribers.
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Agencies
Nine Tips for Building Better Marketing Dashboards
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
