Agencies
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Agencies
Plan to Revive Smith Bros. Cough Drops Fails
This article, from the Chicago Tribune, where Smith Bros. has been based, shares the history and, the rise and fall of this iconic brand.
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Agencies
The Appeal of Photo Booths for Social Sharing
Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.
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Agencies
The Four Pillars of Sour Patch Kids Success
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.
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Agencies
Redesigning Business to Optimize the Customer Experience
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
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Agencies
For Lego, Content Builds Retail Sales and Engagement
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
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Agencies
Marketing EDGE Honors Pam Larrick, Quad/Graphics
Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.
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Agencies
Popular Coupons Hurt Bed Bath & Beyond
As consumers came to rely on Bed Bath & Beyond’s popular 20%-off coupons, the company’s profits are feeling the pain.
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Agencies
How Ballard Designs, Georgia Aquarium Use Social to Drive Digital
Join us to learn the “5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
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Agencies
Chief Marketer Listline Oct. 4
Lists featured this week include Fair Indigo and The Classic Boutique.
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Agencies
Customer Data Deluge Overwhelms Brands
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
