Agencies
-
Agencies
Chinese Attach Models to Buses for Marketing Stunts
It’s wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
-
Agencies
Dr Pepper’s Social Coupon Referral Campaign Takes Off
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
-
Agencies
Building a Data-Driven Marketing Culture
To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”
-
Agencies
Chief Marketer Listline Nov. 14
Lists featured this week include Olive Juice Kids and Valley Naturals.
-
Agencies
Marketing Agencies Want Talent Focused on the Big Picture
Chief Marketer recently talked with several PROMO and B2B Top Shops, to get their thoughts on the challenges marketing agencies face hiring–and retaining—talent.
-
Agencies
Chief Marketer Asks…Which Brands Are Best at Customer Engagement?
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
-
Agencies
Why You Should Optimize Digital Content for Vertical Screens
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.
-
Agencies
Coke & Pepsi Call Truce for Veteran’s Day
In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans.
-
Agencies
4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
-
Agencies
5 Tenets to Reach Multicultural Millennials: Moet Hennessy
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
