Agencies Archives - Page 259 of 1933

12 Top Brand Moments from 2015

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

Agencies

Holiday Marketing: It’s Not All About Tradition

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.

Agencies

Corona’s Holiday Beach Spot Breaks Records

Corona’s “O’ Tannenpalm” holiday beach spot has been running for 25 years. Here’s the story behind it, including interviews with the spot’s creator.

Agencies

4 Advantages to Storytelling Marketing

Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

Agencies

Why Online Video Autoplay is Killing Viewability

Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.

Agencies

Why Healthcare Marketing Needs to Catch Up

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.

Agencies

Chief Marketer Asks…What Were the Top Trends of 2015?

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.