Agencies
-
Agencies
Real Time Engagement and Cohort Marketing
Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.
-
Agencies
Report Reinforces Role of Authenticity
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
-
Agencies
Gillette Unveils 2016 Olympic Video
Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners.
-
Agencies
6 Ways to Prevent Destructive Experiences with Influencers
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.
-
Agencies
Bots on Facebook Messenger App Open Opportunities for Brands
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
-
Agencies
Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile
Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more intimate.
-
Agencies
Aligning Content Marketing and Personas
Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.
-
Agencies
Mobile App Development: Who Can Help?
Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.
-
Agencies
3 Steps to More Personalized Account Based Marketing
Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.
-
Agencies
Lean Cuisine’s Double-Digit Digital Turnaround
Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.
