Agencies
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Agencies
PepsiMoji Goes Global with #SayItWithPepsi
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
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Agencies
The CPA Equation: What Clients Don’t Always Understand
Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.
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Agencies
How to Overcome the 10 Most Common Social Media Marketing Pitfalls
The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.
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Agencies
P&G Plans More “Agency-Related” Cuts
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
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Agencies
Arby’s CMO Rob Lynch on How it Achieved its Best Sales Year in History
Arby’s CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known for only one thing, beef.
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Agencies
Absolut’s Nicholas Guastaferro on Amping up Absolut Nights
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
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Agencies
Why B2B Brands Need Customer Advocates
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
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Agencies
4 Tips to Keep up With Social Pay-to-Play
When it comes to social pay-to-play marketers are more apt to make sure the right message is put out, reaching the right people. Here are four tips:
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Agencies
Content Marketing: 5 Things CMOs Need to Know
More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.
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Agencies
Account Based Marketing: Where to Start
Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.
