Agencies
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Agencies
Erasing the Line between Content Creation and Engagement
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
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Agencies
4 Ways Pokémon Go Masters Viral Loop Marketing
Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.
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4 Influencer Marketing Musts to Improve ROI
Try these four musts to improve ROI with influencer marketing.
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Childish or Relatable? Emojis Run the Gamut in Brand Marketing
Emoji use by brands has taken off in marketing, but what’s the payoff: annoyance or appreciation?
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Parents Share Love in Dear GapKids Back-to-School Videos
GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.
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Agencies
Is Your LinkedIn Profile Recruiter Friendly?
It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.
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Agencies
Red Flags Shoot up after $1 Billion Deal for Dollar Shave Club
When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.
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Agencies
Marketing Leaders Weigh in on 12 Key Attributes for Digital Marketing
In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.
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Why Marketing Should Collaborate With Sales
Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.
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Align With Sales for Account Based Marketing Success
Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.
