Agencies
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Agencies
Selling an Idea to the C-Suite: a CMO’s Guide
Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company’s c-suite has a different agenda.
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Agencies
The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
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Agencies
Six Reasons Brands Should Use Health & Wellness Influencers
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
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Agencies
Michael Phelps Mix-up on SI’s Cover: Nike or Under Armour?
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
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Agencies
McDonald’s Puts Activity Trackers in Happy Meals
McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
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Agencies
Are you Ready for the Massive Technology Shift? Survey
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
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Agencies
PepsiCo is Exclusive Twitter Promoted #Stickers Partner
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
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Agencies
A Framework, based on Pokémon Go, to Catch ’em All
Here’s a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.
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Agencies
Marketing Teams Valued, But Need to Market Themselves Better: Survey
Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.
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Agencies
Five Ways to Improve Your B2B Digital Marketing Data Strategy
Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.
