Agencies
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Agencies
The Psychology of Successfully Marketing to Millennials: Infographic
This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.
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Agencies
Heineken Helps Restore Abandoned Miami Marine Stadium
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.
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Agencies
Why B2B Brands Are Focused on ABM
Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.
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Agencies
Do you Know the Best Video Ad Length for Facebook?
A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.
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Agencies
How LOLA Stands Out Among Tampon Marketers: Founder Alexandra Friedman
Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative.
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Agencies
Cloud Software vs Software in the Cloud
It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”
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Agencies
What Went Wrong in the Mobile App Love Affair
New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.
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Agencies
3 Strategies when Buying Programmatic for Branding
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
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Agencies
Dress Up Your Product with Naked Marketing
The foundation of naked marketing must be built around empowering your current users to review your product.
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Agencies
The Five Golden Rules of Experience Creation
Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation?
