Agencies
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Agencies
How the IoT is Creating Real-Time Customer Experiences
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.
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Agencies
Marketer vs. Machine: What Programmatic Media Means for CMOs
For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.
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Agencies
What Agencies Can Learn from Recent “Big Pitches”
5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.
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Agencies
Why the “Most Interesting Man in the World” was Sent to Mars
Dos Equis introduced a new, younger “Most Interesting Man in the World” who will be more adventurous to engage Millennials.
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Agencies
What you Need to Know about Pay Your Selfie?
For brands, Pay Your Selfie lets them monetize selfies in an everyday way
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Agencies
Amex Ups Game at U.S. Open with Augmented Reality Experience
The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.
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Agencies
5 Rules to Turn Customer Reviews into Your Greatest Asset
Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps.
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Agencies
Full Adoption of ABM Not There Yet: Outsell Report
Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.
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Agencies
The Bankable Benefits of Sponsoring a Hip Festival
If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.
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Agencies
4 Keys to Implementing Effective Account Based Marketing
Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.
