Agencies
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Agencies
Universal Solution
In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based
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Agencies
Elvis Fans
Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia
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Agencies
Parlez-Vous Francais?
Two new catalogs raise the question of authenticity and pretentiousness in marketing-and not a moment too soon. What with the Catalog Conference in Boston
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Agencies
Campaign Targets Indulgent Dog Owners
Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign
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Agencies
Picture Perfect
Kodak is relaunching an infomercial for the DC210 digital camera this month, after a successful test for Christmas 1997.The half-hour program will be
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Agencies
Hall of Fame
Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who
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Agencies
OUTDOOR ADVERTISING: Friends Don’t Let Friends Drink and Redeem Coupons
Sweetwater Tavern in Centreville, VA will never again underestimate the power of direct response advertising.To promote the restaurant, The Dan Rosenthal
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Agencies
Just be yourself: HICKORY FARMS
When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that
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Agencies
DISNEY DIRECT MARKETING
Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to