Agencies

• Agencies

  This Month in 1992

  AS PART OF DIRECT’s 10th anniversary celebration, over the next four issues we’ll share what was making direct marketing headlines during our first decade

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  Telecom Tune-up

  BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

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  Anniversary Songs

  TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One

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  I Went to College for This???

  UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I’ll be docile next issue.A few months ago, I received

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  100 Voodoo Dolls to Palo Alto?

  IT’S NOT EVERY direct marketer that would have the hubris to run a “Build a shrine to us on your Web site” contest. But then, not every direct marketer

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  B-to-B Sales Slowly Rising

  LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

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  DM Goes Global With Charles Prescott

  In July the Direct Marketing Association named Charles A. Prescott, formerly of The Reader’s Digest Association, as its first vice president of international

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  Home Again

  SWIMMING POOLS and golf courses. Dance lessons and card games. Cookouts and crafts classes.It may sound like a summer camp or a luxury resort, but it’s

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  Singing a National Anthem

  AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner

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  Europe Calling

  TO JUDGE BY the way share prices for the sector are dropping, the boom in telemarketing in the United States is over. Whether this is the result of overoptimistic