Agencies

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  TOYS IN THE BANDWIDTH: PHIL POLISHOOK, VICE PRESIDENT, MARKETING

  When it comes to being an Internet-based category killer, many hear the call but few are chosen. One of the latter is eToys (www.etoys.com), which a year

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  Read All About It

  Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written “Business-to-Business Internet

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  Hands Off

  WATCH OUT, SPAMMERS. E-mail list security is under the magnifying glass. An effort is under way within the list community to protect e-mail lists from

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  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

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  The USPS Delivers

  CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in

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  At Your Office Is Open for Business

  MAYBE THE BEST way the booming office supplies industry can get to the elusive small office/ home office market is through a virtual company. So thinks

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  NEW LISTS

  NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network

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  Customer Contact Drives Brand-Building Efforts

  AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

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  October 1, 1998

   

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  After Delays, E-centives Emerge on the Web

  HERE’S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded