Agencies
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Agencies
Let Them Intertain You
INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal
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Agencies
Exploring the Far East
MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don’t. In either case, Dell Computer Corp. wants
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Agencies
Account-Specific Spotlight: Atlanta
There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last
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Agencies
TOYS IN THE BANDWIDTH: PHIL POLISHOOK, VICE PRESIDENT, MARKETING
When it comes to being an Internet-based category killer, many hear the call but few are chosen. One of the latter is eToys (www.etoys.com), which a year
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Agencies
Read All About It
Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written “Business-to-Business Internet
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Agencies
At Your Office Is Open for Business
MAYBE THE BEST way the booming office supplies industry can get to the elusive small office/ home office market is through a virtual company. So thinks
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Agencies
DRTV-A Religious Experience?
THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The
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Agencies
The USPS Delivers
CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in