Agencies

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  Chain Link

  Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

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  WATCH YOUR BACK-END AND QUALIFY LEADS

  IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence

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  Resetting the Shelf

  With Albertson’s and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between

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  This Month in 1992

  IN PART THREE of our mini-look into DIRECT’s first decade of publication, we go back again to 1992, this time taking a gander at the October issue.* “Battlegrounds

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  DB Suits Clothiers

  CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

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  California Toughens Spam Laws

  TWO RECENT PIECES of legislation in California may crack down on unsolicited electronic mailings in that state.The first, AB 1676, has been signed into

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  Top-Flight Effort

  HERE’S A RELATIONSHIP-building move a first-timer probably wouldn’t think of.On a friend’s recent trip to England, Virgin Atlantic Airways flight attendants

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  DEMOGRAPHICS

  TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on

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  GET BACK TO THE BASICS

  “BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing

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  CBS Casts Eye On Promotion

  Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its