Agencies

• Agencies

  Read All About It

  Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written “Business-to-Business Internet

• Agencies

  Account-Specific Spotlight: Atlanta

  There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

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  Exploring the Far East

  MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don’t. In either case, Dell Computer Corp. wants

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  Hands Off

  WATCH OUT, SPAMMERS. E-mail list security is under the magnifying glass. An effort is under way within the list community to protect e-mail lists from

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  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

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  The USPS Delivers

  CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in

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  At Your Office Is Open for Business

  MAYBE THE BEST way the booming office supplies industry can get to the elusive small office/ home office market is through a virtual company. So thinks

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  NEW LISTS

  NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network

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  Customer Contact Drives Brand-Building Efforts

  AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

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  Loyalty Has Its Privileges

  A college friend once ran for student government president on the sole campaign promise he would shake the hand of every student on campus.Marla Isackson,