Agencies
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Agencies
Direc Newsline
Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,
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Agencies
Sprint Calls on B-to-B Customers
SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business
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Agencies
Top-Flight Effort
HERE’S A RELATIONSHIP-building move a first-timer probably wouldn’t think of.On a friend’s recent trip to England, Virgin Atlantic Airways flight attendants
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Agencies
California Toughens Spam Laws
TWO RECENT PIECES of legislation in California may crack down on unsolicited electronic mailings in that state.The first, AB 1676, has been signed into
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Agencies
DEMOGRAPHICS
TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on
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Agencies
GET BACK TO THE BASICS
“BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing
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Agencies
Account-Specific Spotlight: Atlanta
There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last
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Agencies
Electronics Engineers
ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by
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Agencies
Brewing Brand
WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating