Agencies

• Agencies

  All Together Now-Not!

  A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued

• Agencies

  DM Transactions Up 25%

  The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last

• Agencies

  Our Version of the Boston Tea Party

  My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but

• Agencies

  Moe Money

  And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,

• Agencies

  Harte-Hanks Buys PMSI

  Harte-Hanks Inc., San Antonio, has acquired PMSI of Bellmawr, N.J. Terms of the agreement were not disclosed. Curt Byerley will continue to run PMSI,

• Agencies

  Easy to Give, Hard to Wrap

  Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal

• Agencies

  We Swear, It Was Thissssss Big

  If you’re looking for a big fish story, don’t flounder around the Net. Swim on over to Trout Unlimited (www.tu.org), an organization-and Web site-dedicated

• Agencies

  Study Shows Direct-to-Consumer Ad Growth

  Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the

• Agencies

  RETAIL

  Take Charge of Education/USA Target’s Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

• Agencies

  B-to-B DM Stocks Eke Out Slight Increase

  Without the impressive stock price gains by computer hardware and peripherals vendors, business-to-business direct marketing companies would not have