Agencies
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Agencies
Minding His Own Business
Peterman isn’t the only one out there who distributes a lavishly illustrated catalog. Why, there’s also Gary Sassaman.Who? Gary Sassaman, publisher, writer
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Agencies
Samples-by-Mail a Hit in Europe
Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And
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Agencies
A Real American Cataloger
Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year’s resolutions.The cataloger, which offers a line of military action figures
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Agencies
Oxford Pulls the Plug
Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson
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Agencies
Nintendo Beats Sony for Star Wars Games
NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War’s Episode I:
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Agencies
Neoforma Prescribes the Web
Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician
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Agencies
Credit Where Credit Is Due
My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had
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Agencies
PerformanceData Appeals FTC Ruling
PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s
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Agencies
Schweppes and Lerner team with Broadway
NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked