Agencies
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Agencies
Hall of Fame
When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have
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Agencies
French Beauty Catalog Primps for U.S. Debut
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
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Agencies
Music Clubs
BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”
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Agencies
Come Together, Right Now! Gro-cer-y.
Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing
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Agencies
Dapper to Leave Rapp Collins
Steven Dapper, chairman and CEO of Rapp Collins Worldwide, part of the Omnicom Group’s Diversified Agency Services unit, will leave at the end of the
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Agencies
E! TV Hits Theaters
LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.
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Agencies
Credit Card Crisis
If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you
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Agencies
Think About an Attitude
In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate
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Agencies
Give Israelis What They Want: Free Stuff
Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We