Agencies

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  A WHOLESALE APPROACH TO THE WEB

  LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants

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  Credit Card Crackdown

  A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives

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  DM AD Penetration in U.K. at All-Time High

  DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,

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  CREAM of the CROP

  THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money

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  Account-Specific Spotlight: San Antonio

  San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the

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  Real-World Modeling-It’s Not About Tools

  OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

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  USPS to Revise Bulk Parcel Return Service

  The U.S. Postal Service has tentatively agreed to revise its bulk parcel return service for direct marketers.Sources said the deal, negotiated by the

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  Pine Cones in the Attic

  DON DAVIS says his company Aunt Vera’s Attic-like many great things-happened by accident.”I made a decoration for my own mailbox 16 years ago and the

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  In Web We Trust

  MOST COMPANIES recognize the Internet is here to stay, and that they’ve got to figure out this new thing called e-commerce. While many firms get it, the

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  TEST BEFORE YOU LEAP

  IF YOU’VE GOT a great corporate reputation, serious market share and a killer product, do you really need a new direct marketing approach to gain a foothold