Topic

Agencies

  • DIRECT Wins Neal Certificate

    DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate

  • Fulfilling Work

    IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball’s conveyer-belt misadventures represent its high point, and shows ranging

  • Retailers

    THE CONVERGENCE of new information technologies and marketing is beginning to blur distinctions between traditional retailers and DMers.Aside from the

  • A Vision(ary) in Soy

    THE OVERWHELMING majority of chief executive officers at the top 25 U.S. food companies are convinced they can become great visionaries of our day-if

  • New Group Has Asian-American Marketing Missison

    THE ASSOCIATION OF Asian-American Advertising Agencies-a.k.a. the 5As-was established in February in San Francisco to coincide with the Lunar New Year

  • DIRECT NEWS LINE

    Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

  • Uni-Mail Consolidates MGT

    UNI-MAIL LIST Corp., New York, has consolidated the West Coast operations of its sister company, MGT Associates Inc., into its New York office.Uni-Mail

  • Campbell Logs on to Barnes & Noble

    PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

  • FedEx Says Shut Down USPS

    FEDERAL EXPRESS president/CEO Frederick Smith sent a jolt through a congressional subcommittee meeting recently when he suggested Congress seriously consider

  • Rates Up For Canada Admail

    RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the