Agencies
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Agencies
Online Securities Firm Seeks ‘Street’ Justice
THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities
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Agencies
For Web Success, Affiliate
ONE OF THE most effective ways to market on the Web is through so-called affiliations. One of the most effective “affiliators” has been Bill Lederer,
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Agencies
Sony Relates to Customers Through Its Dealers
“DISINTERMEDIATION” is that clumsy word used today to express manufacturers’ longing to rid themselves of the middleman, go direct and bring a lot more
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Agencies
Wells Fargo Launches ATM Advertising
WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around
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Agencies
Expert Advice for Inept Online Marketers
ONE OF THE least exclusive claims anyone in our business can make is being an expert on Internet marketing.I’d guess we have about 8 million Web sites
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Agencies
Get in the Game
THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But
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Agencies
A Public Service Making the Public Nervous
I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past
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Agencies
Taking Stock
THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring
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Agencies
Account-Specific Spotlight: San Antonio
San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the
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Agencies
Marketing Deals Approach
MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,