Agencies
-
Agencies
A Tightly Knit Controversy
WILLIAM WALLACE almost certainly never saw a banana, let alone ate one. But the Scottish patriot did know a thing or two about his country’s knitwear.
-
Agencies
Online Securities Firm Seeks ‘Street’ Justice
THE GROWING LIST of online trademark lawsuits got a new entry last month-one with a couple of new wrinkles.Web Street Securities, an online securities
-
Agencies
Sony Relates to Customers Through Its Dealers
“DISINTERMEDIATION” is that clumsy word used today to express manufacturers’ longing to rid themselves of the middleman, go direct and bring a lot more
-
Agencies
Wells Fargo Launches ATM Advertising
WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around
-
Agencies
Expert Advice for Inept Online Marketers
ONE OF THE least exclusive claims anyone in our business can make is being an expert on Internet marketing.I’d guess we have about 8 million Web sites
-
Agencies
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
-
Agencies
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
-
Agencies
Get in the Game
THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But
-
Agencies
Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
-
Agencies
A Public Service Making the Public Nervous
I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past