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  Pine Cones in the Attic

  DON DAVIS says his company Aunt Vera’s Attic-like many great things-happened by accident.”I made a decoration for my own mailbox 16 years ago and the

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  Wan ted: IT Professionals

  NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s

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  Everything Old Is New Again

  AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

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  Credit Card Crackdown

  A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives

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  DM AD Penetration in U.K. at All-Time High

  DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,

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  CREAM of the CROP

  THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money

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  Sweeps Operators Beware: The Law is Watching

  Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint

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  Sweepstakes, Keepstakes, Or Sleepstakes?

  Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

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  Retailer Realities

  Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print

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  Baby, Won’t You Drive My Car?

  EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The