Agencies
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Agencies
Sweeps Operators Beware: The Law is Watching
Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint
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Agencies
Get in the Game
THE HOUSE Postal Subcommittee has completed hearings on chairman John McHugh’s Postal Modernization Act of 1999, a bill five years in the making. But
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Agencies
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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Agencies
A Public Service Making the Public Nervous
I LIKE TO THINK of myself as a good citizen. I pay my taxes. I don’t litter. I’ve even been known to vote on occasion.But enough is enough.If the past
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Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
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Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
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Taking Stock
THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring
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Agencies
Marketing Deals Approach
MARKETING SERVICE FIRMS produced a record $4.8 billion in strategic deals in the last half of 1998, according to Winterberry Group Inc., a Manorville,