Agencies
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Account-Specific Spotlight: San Antonio
San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the
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Pine Cones in the Attic
DON DAVIS says his company Aunt Vera’s Attic-like many great things-happened by accident.”I made a decoration for my own mailbox 16 years ago and the
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Real-World Modeling-It’s Not About Tools
OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer
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USPS to Revise Bulk Parcel Return Service
The U.S. Postal Service has tentatively agreed to revise its bulk parcel return service for direct marketers.Sources said the deal, negotiated by the
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In Web We Trust
MOST COMPANIES recognize the Internet is here to stay, and that they’ve got to figure out this new thing called e-commerce. While many firms get it, the
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TEST BEFORE YOU LEAP
IF YOU’VE GOT a great corporate reputation, serious market share and a killer product, do you really need a new direct marketing approach to gain a foothold
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Up for Bid
DESPITE CATALOGS with product offerings that sell for four and five figures, most publications catering to a wealthier demographic tend not to report
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Roosevelt’s Cape
AT A DINNER PARTY thrown by Don Chilcutt years ago, I found myself sitting next to cataloger John Peterman. Chilcutt, who managed Peterman’s list, hoped
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KEEP ON TRUCKIN’
TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys’ fantasies. You can almost hear