Agencies

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  USPS Asks to Correct Nonprofit Rate Error

  THE U.S. POSTAL SERVICE has asked the Postal Rate Commission to support a proposal that would correct an error in its nonprofit periodical rate schedule.

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  A Fair Chance for New Media

  FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or

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  Y&R to Buy KnowledgeBase

  ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million

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  THE NET PROWLER THE NET PROWLER THE NET PROWLER

  FUN WITH PHOTOS Perceptual Robotics Inc., Evanston, IL, which created the iCam Internet camera, has a new wrinkle it calls Look and Buy. The system is

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  HBO AND CINEMAX

  In the not-too-distant future, Home Box Office will send U.S. households e-mail offers with full-motion video files attached, which viewers can then open

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  Online, in Style

  WHEN HAVING THE right sense of style was essential to getting into the right clique, we were always on the outside. But now the right click may get you

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  New Chairman at Rapp Collins

  RAPP COLLINS WORLDWIDE, New York, has named Malcolm Speed chairman and chief executive officer. Speed, who had been executive vice president and partner

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  Account-Specific Spotlight: Minneapolis-St. Paul

  Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines

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  Toy Collectors

  NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged

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  THE MARK OF Z

  IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next