Agencies
-
Agencies
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
-
Agencies
Bell Atlantic Casts Wide Net to Become ISP of Choice
BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other
-
Agencies
Y&R to Buy KnowledgeBase
ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million
-
Agencies
New Bill Would Bar Net Access Fees
ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored
-
Agencies
Cork That Bottle
MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file
-
Agencies
List Source
Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:
-
Agencies
Knowing Your Market
A couple of years ago, Scottsdale, AZ-based Premium Cigars International Ltd. latched onto a pretty nifty idea: With cigars already fast becoming a yuppie
-
Agencies
Gig Acquires Musician List
GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last
-
Agencies
Prototype Databases: Try Before You Buy!
“I’M SORRY, I know you need this customer profile report, but it requires adding a new data source. The marketing database design specs were frozen in