Agencies

• Agencies

  Designing by DM

  AMERICAN HOMESTYLE & Gardening, Gruner+Jahr’s B-list answer to Conde Nast’s Architectural Digest and House & Garden, doesn’t usually include the sort

• Agencies

  Bill Would Protect Seniors

  SWEEPING LEGISLATION to protect senior citizens from being victimized by telemarketing and other fraud has been introduced in the Senate.If passed, the

• Agencies

  The Scoop on the Hoop

  FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,

• Agencies

  Replay It Again, Sam Goody

  THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost

• Agencies

  People

  Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media

• Agencies

  Still in the Race

  MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns

• Agencies

  MAIL WARS

  DIRECT MAILERS mounting campaigns across international boundaries may be the beneficiaries of the increased competition for their postal business.A wave

• Agencies

  Global to Market Through Airlines

  COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow

• Agencies

  Hyundai Creates Site for Parts Orders

  HYUNDAI MOTOR AMERICA launched Hyundai Parts Online, an Internet-based parts ordering system, which it said is the first in its industry. Customers who

• Agencies

  Eliot Schein Dies at 58

  VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor