Agencies

• Agencies

  Global to Market Through Airlines

  COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow

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  Hyundai Creates Site for Parts Orders

  HYUNDAI MOTOR AMERICA launched Hyundai Parts Online, an Internet-based parts ordering system, which it said is the first in its industry. Customers who

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  Targeting Increases Sampling’s Impact

  WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

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  Telemarketing Salary Growth Slowing

  THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound

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  Bill Would Protect Seniors

  SWEEPING LEGISLATION to protect senior citizens from being victimized by telemarketing and other fraud has been introduced in the Senate.If passed, the

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  HUMAN RIGHTS CAMPAIGN

  The Human Rights Campaign has defied several commonly held bits of wisdom in its fundraising efforts:* Don’t aggressively upsell.* Don’t oversolicit core

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  PRICELINE.COM

  Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use

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  Direct Coverage

  IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

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  Dun Deals

  THE TERM “hard offer” brings to mind Lee Marvin Westerns, in which a grizzled trail hand would lay a $20 gold piece on top of a barrel and demand the

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  Now This Is Hot Mail

  WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp