Topic

Agencies

  • Toy Collectors

    NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged

  • THE MARK OF Z

    IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next

  • Good Vibrations

    CAN YOU SUE a PR flack for sexual harassment?Among various press releases recently, we received a sample of “a new advance in feminine relaxation and

  • One of Ours

    A DECADE OR SO ago, I asked Jay Walker if he was a millionaire yet. “Maybe on paper,” he answered. “Don’t ask for a check.”Times have changed, and Walker

  • Guide Lines

    THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s

  • Designing by DM

    AMERICAN HOMESTYLE & Gardening, Gruner+Jahr’s B-list answer to Conde Nast’s Architectural Digest and House & Garden, doesn’t usually include the sort

  • No Dark Horse

    THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company

  • The Scoop on the Hoop

    FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,

  • Replay It Again, Sam Goody

    THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost

  • Account-Specific Spotlight: Minneapolis-St. Paul

    Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines