Agencies

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  Good Vibrations

  CAN YOU SUE a PR flack for sexual harassment?Among various press releases recently, we received a sample of “a new advance in feminine relaxation and

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  One of Ours

  A DECADE OR SO ago, I asked Jay Walker if he was a millionaire yet. “Maybe on paper,” he answered. “Don’t ask for a check.”Times have changed, and Walker

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  Guide Lines

  THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s

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  Designing by DM

  AMERICAN HOMESTYLE & Gardening, Gruner+Jahr’s B-list answer to Conde Nast’s Architectural Digest and House & Garden, doesn’t usually include the sort

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  Eliot Schein Dies at 58

  VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor

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  Toy Collectors

  NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged

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  THE MARK OF Z

  IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next

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  The Scoop on the Hoop

  FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,

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  Replay It Again, Sam Goody

  THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost

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  Still in the Race

  MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns