Agencies

• Agencies

  DATA DAM

  THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts

• Agencies

  THE NEW CREW

  To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.

• Agencies

  Due North

  D L. RYAN COS., Westport, CT, has established a beachhead in Canada. Its new office, headed by Amey Harding in Toronto, will likely become full service

• Agencies

  Beyond the Bag

  AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic

• Agencies

  The Brand Plays On

  ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and

• Agencies

  An Owner’s Manual

  I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest

• Agencies

  Divine Mission: A 1907 Direct Mail Letter

  THOUGH IT’S true that most early direct mail was junk, one does stumble from time to time upon a gem-a letter that casts light not only on the mailer’s

• Agencies

  Farmers

  ORGANIC FARMERS are the most conspicuous holdovers of America’s steady transition from family farming to corporate agribusiness. But expansion in the

• Agencies

  Strasbourg Snapshots

  FEDMA Elects New Chair Ivan Hodac was elected the new chairman of the Federation of European Direct Marketing last month. Hodac, who will serve for two

• Agencies

  May 31, 1999