Agencies
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Agencies
Quill Enters the British Market
THE QUILL office supply catalog has been introduced in the United Kingdom by parent firm Staples Inc.-the first step of a general expansion in Europe.Since
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Agencies
Agents of Change
LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,
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Agencies
Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,
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Agencies
Replanting for Garden Botanika
GARDEN BOTANIKA INC. intends to close almost a third of its retail stores and lay off more than 1,000 workers in the wake of an April Chapter 11 bankruptcy
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Agencies
Mailers Kept Their Promise-But Did the USPS?
DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.
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Agencies
Digital Tributes
SOMETIMES those 15 minutes of fame come after death.ObitDetails LLC, Chicago, gives families a chance to memorialize deceased loved ones-for all the world
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Agencies
The Sky’s the Cyberlimit
IN-FLIGHT CATALOG company SkyMall Inc. has big Internet plans for this year-and will spend $27 million ($20 million more than last year) to see them through.The