Agencies
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Agencies
GMHC Mailing Draws Fire
A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization
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Agencies
Demerit Badges
QUICK, WHICH HAS a better public image: the Boy Scouts of America or the U.S. Postal Service?The BSA may be counting on its greater popularity in some
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Agencies
Millard Interactive Bows
Millard Group Inc., Peterborough, NH, has launched Millard Interactive, an Internet division.In addition to e-mail list brokerage, services include helping
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Agencies
BRAVE NEW WORLD
Unless you’ve spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional
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Agencies
Up in the Air in Europe
THE OUTCOME OF the current European Union-United States talks on the EU’s data-protection directive-and of the so-called safe harbor measures proposed
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Agencies
Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic
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Agencies
Compaq CEO Pfeiffer Steps Down
ECKHARD PFEIFFER RESIGNED April 18 as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of directors
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Agencies
The Panning of Peterman Panned
YOU’VE GOT TO give John Peterman this much credit: While his catalog may have gone out in a blaze of glory, the flames have yet to die, judging from the
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Agencies
Digital Buzzwords
NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with