Agencies

• Agencies

  BRAVE NEW WORLD

  Unless you’ve spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional

• Agencies

  Up in the Air in Europe

  THE OUTCOME OF the current European Union-United States talks on the EU’s data-protection directive-and of the so-called safe harbor measures proposed

• Agencies

  Compaq CEO Pfeiffer Steps Down

  ECKHARD PFEIFFER RESIGNED April 18 as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of directors

• Agencies

  Loring Starts Agency

  LIST VETERAN BART Loring has opened a full-service direct response agency in New City, NY. Loring Direct Response will offer personalized list and alternative

• Agencies

  Marquis de Sade, Author of Owner’s Manuals

  IT’S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias

• Agencies

  Building a Business Case for a Marketing System

  PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions

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  GMHC Mailing Draws Fire

  A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization

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  Digital Buzzwords

  NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with

• Agencies

  The Panning of Peterman Panned

  YOU’VE GOT TO give John Peterman this much credit: While his catalog may have gone out in a blaze of glory, the flames have yet to die, judging from the

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  THE NEW CREW

  To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.