Agencies

• Agencies

  Compaq CEO Pfeiffer Steps Down

  ECKHARD PFEIFFER RESIGNED April 18 as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of directors

• Agencies

  Loring Starts Agency

  LIST VETERAN BART Loring has opened a full-service direct response agency in New City, NY. Loring Direct Response will offer personalized list and alternative

• Agencies

  Marquis de Sade, Author of Owner’s Manuals

  IT’S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias

• Agencies

  Building a Business Case for a Marketing System

  PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions

• Agencies

  Digital Buzzwords

  NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with

• Agencies

  The Panning of Peterman Panned

  YOU’VE GOT TO give John Peterman this much credit: While his catalog may have gone out in a blaze of glory, the flames have yet to die, judging from the

• Agencies

  DMA STUDY: B-to-B Insurance DM Booming

  BUSINESS-TO-BUSINESS is the strongest growth area in the insurance and financial services sector, according to a recent Direct Marketing Association study.

• Agencies

  DM Service Sector Shows Decline

  IN THE WORLD of direct marketing public company investing, there is strength in few, not in numbers.While the average price of DM service supplier stocks

• Agencies

  THE NEW CREW

  To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.

• Agencies

  Small Customers, High Margins

  AFTER FOUR YEARS of brokering equipment leases through the Internet, First Sierra Financial has decided it’s time to set up its own virtual bank.Later