Agencies

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  THE NEW CREW

  To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.

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  Small Customers, High Margins

  AFTER FOUR YEARS of brokering equipment leases through the Internet, First Sierra Financial has decided it’s time to set up its own virtual bank.Later

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  Due North

  D L. RYAN COS., Westport, CT, has established a beachhead in Canada. Its new office, headed by Amey Harding in Toronto, will likely become full service

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  People

  Royce Wolfe was named director of worldwide sports marketing for Carlson Marketing Group, Minneapolis.Integrated Sales Solutions Inc., Libertyville, IL,

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  The Brand Plays On

  ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and

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  An Owner’s Manual

  I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest

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  Divine Mission: A 1907 Direct Mail Letter

  THOUGH IT’S true that most early direct mail was junk, one does stumble from time to time upon a gem-a letter that casts light not only on the mailer’s

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  Farmers

  ORGANIC FARMERS are the most conspicuous holdovers of America’s steady transition from family farming to corporate agribusiness. But expansion in the

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  Strasbourg Snapshots

  FEDMA Elects New Chair Ivan Hodac was elected the new chairman of the Federation of European Direct Marketing last month. Hodac, who will serve for two

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  Quill Enters the British Market

  THE QUILL office supply catalog has been introduced in the United Kingdom by parent firm Staples Inc.-the first step of a general expansion in Europe.Since