Topic

Agencies

  • The Chicken in My Head Needs a Break

    A LONG TIME AGO, at a summer job far, far away, a delightfully daft coworker told me that for years she thought the chorus of a Joe Jackson song was “chicken

  • List Source

    Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog

  • People

    Royce Wolfe was named director of worldwide sports marketing for Carlson Marketing Group, Minneapolis.Integrated Sales Solutions Inc., Libertyville, IL,

  • Hey Kids-Free Cockroaches!

    AT DIRECT, we love Archie McPhee and Co., Seattle’s self-proclaimed “Outfitters of Popular Culture.” Our glee was compounded when a mailer announcing

  • Loring Starts Agency

    LIST VETERAN BART Loring has opened a full-service direct response agency in New City, NY. Loring Direct Response will offer personalized list and alternative

  • Marquis de Sade, Author of Owner’s Manuals

    IT’S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias

  • Building a Business Case for a Marketing System

    PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions

  • GMHC Mailing Draws Fire

    A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization

  • Demerit Badges

    QUICK, WHICH HAS a better public image: the Boy Scouts of America or the U.S. Postal Service?The BSA may be counting on its greater popularity in some

  • Millard Interactive Bows

    Millard Group Inc., Peterborough, NH, has launched Millard Interactive, an Internet division.In addition to e-mail list brokerage, services include helping