Agencies

• Agencies

  Quelle to Acquire Karstadhain

  GERMANY’S KARSTADT A.G. department store chain said it plans to merge with mail order group Quelle. The merger, which will create one of Europe’s biggest

• Agencies

  SUPER CELLAR SELLER

  After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light

• Agencies

  Time Starved? Join the Club

  TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership

• Agencies

  The Chicken in My Head Needs a Break

  A LONG TIME AGO, at a summer job far, far away, a delightfully daft coworker told me that for years she thought the chorus of a Joe Jackson song was “chicken

• Agencies

  List Source

  Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog

• Agencies

  Agents of Change

  LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,

• Agencies

  Hey Kids-Free Cockroaches!

  AT DIRECT, we love Archie McPhee and Co., Seattle’s self-proclaimed “Outfitters of Popular Culture.” Our glee was compounded when a mailer announcing

• Agencies

  GMHC Mailing Draws Fire

  A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization

• Agencies

  Demerit Badges

  QUICK, WHICH HAS a better public image: the Boy Scouts of America or the U.S. Postal Service?The BSA may be counting on its greater popularity in some

• Agencies

  Millard Interactive Bows

  Millard Group Inc., Peterborough, NH, has launched Millard Interactive, an Internet division.In addition to e-mail list brokerage, services include helping