Agencies

• Agencies

  Due North

  D L. RYAN COS., Westport, CT, has established a beachhead in Canada. Its new office, headed by Amey Harding in Toronto, will likely become full service

• Agencies

  The Brand Plays On

  ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and

• Agencies

  An Owner’s Manual

  I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It’s arguable you haven’t the faintest

• Agencies

  Divine Mission: A 1907 Direct Mail Letter

  THOUGH IT’S true that most early direct mail was junk, one does stumble from time to time upon a gem-a letter that casts light not only on the mailer’s

• Agencies

  Farmers

  ORGANIC FARMERS are the most conspicuous holdovers of America’s steady transition from family farming to corporate agribusiness. But expansion in the

• Agencies

  Strasbourg Snapshots

  FEDMA Elects New Chair Ivan Hodac was elected the new chairman of the Federation of European Direct Marketing last month. Hodac, who will serve for two

• Agencies

  Quill Enters the British Market

  THE QUILL office supply catalog has been introduced in the United Kingdom by parent firm Staples Inc.-the first step of a general expansion in Europe.Since

• Agencies

  Agents of Change

  LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,

• Agencies

  Replanting for Garden Botanika

  GARDEN BOTANIKA INC. intends to close almost a third of its retail stores and lay off more than 1,000 workers in the wake of an April Chapter 11 bankruptcy

• Agencies

  Increasing Profits by Not Mailing

  FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,