Agencies

• Agencies

  Getting the Most Value From Your Marketing Database

  THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

• Agencies

  Canadian DMers Do Good, Eh?

  SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan

• Agencies

  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United

• Agencies

  Insight to Buy British DMer Action

  COMPUTER DIRECT MARKETER Insight Enterprises Inc., Tempe, AZ, has announced plans to buy U.K.-based DMer Action Computer Supplies Holdings plc for approximately

• Agencies

  New Jersey May Regulate Spam

  SENDERS OF UNSOLICITED e-mail to New Jersey residents would be required by a new bill to label their solicitations as advertisements. The notice must,

• Agencies

  A New Chapter

  TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,

• Agencies

  Productivity vs. Profitability

  AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though

• Agencies

  Virtual Used Cars

  WOULD YOU BUY a used car on the Internet without being able to kick the tires?Maybe not. But AutoTradeCenter.com, Scottsdale, AZ, is counting on the fact

• Agencies

  Make a Good First Impression

  IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

• Agencies

  Gore Staffer Warns DMers: Better Self-Regulate

  SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,