Agencies
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Agencies
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.
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Agencies
Nondairy-But Pro-DM
A SMALL ORLANDO, FL marketer of nondairy foods has made the leap from the grocer’s shelf to direct marketing.Galaxy Foods, which markets soybean-based
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Agencies
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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Agencies
list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Agencies
Online Marketers Embrace Privacy Standards
IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown
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Agencies
DIRECTNEWSLINE
DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as
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Agencies
Where Somebody Knows Your Name
CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off
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Agencies
What a Surprise: Nobody Is Responsible
OF COURSE you know the difference between America Online and a computer virus: A computer virus works.I was musing over this minor truism as I tried vainly
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Agencies
Go East, Dmer
KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent