Agencies
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Agencies
The Mall in the Family Room
Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra
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Agencies
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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Home Market
THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face
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The Literary Latest
GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what
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Nondairy-But Pro-DM
A SMALL ORLANDO, FL marketer of nondairy foods has made the leap from the grocer’s shelf to direct marketing.Galaxy Foods, which markets soybean-based
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list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Online Marketers Embrace Privacy Standards
IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown
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Universality
Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”
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Agencies
DIRECTNEWSLINE
DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as