Agencies
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Agencies
Nondairy-But Pro-DM
A SMALL ORLANDO, FL marketer of nondairy foods has made the leap from the grocer’s shelf to direct marketing.Galaxy Foods, which markets soybean-based
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Agencies
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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Home Market
THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face
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Agencies
Canadian DMers Do Good, Eh?
SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan
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Agencies
The Literary Latest
GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what
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Agencies
Transplants
TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United
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Agencies
list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
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Agencies
Online Marketers Embrace Privacy Standards
IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown
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Agencies
DIRECTNEWSLINE
DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as