Agencies

• Agencies

  Universality

  Universal Consumer Products Group doesn’t want to be a one-hit wonder anymore.”We used to do one big picture a year, but now we want to broaden our program,”

• Agencies

  Scandinavians Impress at Best of Europe

  THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian

• Agencies

  Littleton Tragedy Hurts DM Response

  IN THE AFTERMATH of the shootings at Columbine High School, at least two direct marketers polled by DIRECT noticed a dip in sales. But one marketer, a

• Agencies

  Brann Worldwide Leads Agency Pack

  DIRECT RESPONSE advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over

• Agencies

  Getting the Most Value From Your Marketing Database

  THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

• Agencies

  Critiquing and Cashing In

  THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web

• Agencies

  Alice in Internetland

  ALICE WAS BEWILDERED. After all, here she was-credit card in hand, pounding away on the keyboard-ready to spend, spend, spend via the Internet.She felt

• Agencies

  Insight to Buy British DMer Action

  COMPUTER DIRECT MARKETER Insight Enterprises Inc., Tempe, AZ, has announced plans to buy U.K.-based DMer Action Computer Supplies Holdings plc for approximately

• Agencies

  New Jersey May Regulate Spam

  SENDERS OF UNSOLICITED e-mail to New Jersey residents would be required by a new bill to label their solicitations as advertisements. The notice must,

• Agencies

  A New Chapter

  TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,