Agencies

• Agencies

  E-commerce = European Commerce

  EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of

• Agencies

  OBSOLETE OPPORTUNITY

  AFTER FIVE YEARS of running a firm that recycled PCBs from places like the Hudson River, Brin McCagg thought it was time to try a less toxic form of recycling.

• Agencies

  Site Lines

  FORGET BANNER ADS and even targeted e-mail. To the converted, affiliate marketing is the future of e-commerce.In an affiliate marketing program, a Web

• Agencies

  BusinessHere.com Steps Up to the Auction Biz

  THE LATEST COMPANY TO offer or auction office products and furniture electronically to the small office market decided to try it first in its own backyard

• Agencies

  Getting Into the Internet Bag

  JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

• Agencies

  DoubleClick Adds Abacus to the Count

  A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what

• Agencies

  Take This $100-Please!

  IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A

• Agencies

  Tubby Frenzy

  Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

• Agencies

  Tea and Sympathy

  ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller

• Agencies

  Is the DM Business Model Changing?

  PRICELINE.COM FOUNDER Jay Walker stunned an audience at Direct Marketing Days in New York this spring by describing a new DM business model-one with close