Agencies

• Agencies

  Flight Makes Right

  TO PARAPHRASE the Spice Girls: What do frequent flyers want, really really want, from their loyalty programs? How do they feel, really really feel, about

• Agencies

  It’s a Wrap

  FISHWRAP, a 5-year-old ‘zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill’s

• Agencies

  For Beta or for Worse

  AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets

• Agencies

  Play Your Part

  THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

• Agencies

  Custom Built for Marketing

  THE INTERPUBLIC Group of Companies Inc., New York, has created The Publishing Agency, a global custom magazine publishing division, out of the talent

• Agencies

  Striking a DM Chord

  STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd

• Agencies

  Carol Wright Trims Co-op Circulation

  COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better

• Agencies

  Real Estate Agents/Brokers

  THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more

• Agencies

  PLAN FOR TOMORROW’S SALES TODAY

  TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,

• Agencies

  Flying Solo

  SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without