Agencies
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Agencies
More to the Floor
Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually
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Agencies
The Fab Five of the DM Service Sector
The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance
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Agencies
Service Contracts Cause Postal Reform Controversy
The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening
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Agencies
Winners are few and lawyers dogging them many, so why are sweepstakes on a rampage?
The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll
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Agencies
Charles P. Roman: A Gloriously Healthy Life
While the world was focused on the tragedy at Martha’s Vineyard, I was saddened by a death much closer to home: that of Charles P. Roman, age 92.Who was
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Agencies
Custom Built for Marketing
THE INTERPUBLIC Group of Companies Inc., New York, has created The Publishing Agency, a global custom magazine publishing division, out of the talent
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Agencies
Striking a DM Chord
STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd
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Agencies
It’s a Wrap
FISHWRAP, a 5-year-old ‘zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill’s
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Agencies
For Beta or for Worse
AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets