Agencies

• Agencies

  Sweep Surprises

  This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

• Agencies

  Starbucking

  Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped

• Agencies

  MEDIA WATCH: DRTV Guide

  Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,

• Agencies

  Holes in the Net

  Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional

• Agencies

  DMA Launches Privacy Promise

  The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

• Agencies

  Penetration Models vs. Response Models

  Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

• Agencies

  F&G Buys Two, Sells Two

  Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed

• Agencies

  A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.

  Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

• Agencies

  BROKER BASH

  What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

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  Au Revoir to an Old (but Ex-) Friend

  What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you