Agencies
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Agencies
Co-op Targets Yuppie Women
Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype
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Agencies
UNSEASONAL SPLENDOR: Gimme Tax Shelter
On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment
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Agencies
Victorious Universe: Tricon awards 40 million-plus Phantom Menace prizes.
Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means
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Agencies
Direct Mail Adds Little to Environmental Costs
The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2
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Agencies
One, Two, Free Ringy-Dingies: Rewards help GTE Airfone build a customer database
Lily Tomlin’s “Ernestine the Operator” once rhapsodized about the phone company’s technology outstripping technicians’ know-how. “Watch this,” she snorted,
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Agencies
Drop-Dead Deadline: Moment of decision nears on ALC-DMI deal
As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed
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Agencies
Coke Has ’em Drinking in the Aisles: Goes great with pizza samples.
Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers
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Agencies
Insuring a Qualified Lead
E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field
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Agencies
EDUCATION: Readin’, Writin’ and Telemarketin’
In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of
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Agencies
Keep on Trucking: New postal rate case could mean big savings
Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a