Agencies
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Agencies
BOOKSHELF: Virtual Literature
How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft
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Agencies
More to the Floor
Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually
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Agencies
The Fab Five of the DM Service Sector
The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance
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Agencies
Service Contracts Cause Postal Reform Controversy
The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening
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Agencies
Coldwater Creek Sells Milepost Four
Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects
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Agencies
InfoUSA Hires Susan Henricks
InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing
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Agencies
Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system
ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed
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Agencies
Direct Mail Adds Little to Environmental Costs
The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2
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Agencies
Game Commentary
Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’
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Agencies
Co-op Targets Yuppie Women
Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype