Agencies
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Agencies
Insuring a Qualified Lead
E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field
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Agencies
EDUCATION: Readin’, Writin’ and Telemarketin’
In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of
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Agencies
Converging in Bentonville
Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.
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Agencies
A Call to Stop Telemarketing Fraud
The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from
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Agencies
Keep on Trucking: New postal rate case could mean big savings
Want to save $2.4 million mailing 300 million pieces?Rose Flanagan maintains that’s exactly what you can do thanks to the latest postal rate case.As a
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Agencies
Sweep Surprises
This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the
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Agencies
Ready, Fire, Aim!
Starting with the wrong assumptions on the telephone is like rolling a boulder uphill. While it can be done, you’ve got a much better shot at success
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Agencies
Guild.com Targets Collectors: New e-commerce site promotes handcrafted work
Guild.com Inc. uses new media to keep traditional arts and crafts alive. The recently launched Web site (www.guild.com) offers unique and limited edition
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Agencies
Painful Changes
When I was younger, I ate just about anything. I had no great worries about weight gain. I didn’t have to worry about cholesterol.As the years passed,
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Agencies
Investment Initiative: Xerox earmarks $30 million for call centers
Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business