Agencies

• Agencies

  A Call to Stop Telemarketing Fraud

  The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from

• Agencies

  More to the Floor

  Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually

• Agencies

  The Fab Five of the DM Service Sector

  The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance

• Agencies

  Service Contracts Cause Postal Reform Controversy

  The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening

• Agencies

  Coldwater Creek Sells Milepost Four

  Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects

• Agencies

  InfoUSA Hires Susan Henricks

  InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing

• Agencies

  Sweep Surprises

  This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

• Agencies

  Holes in the Net

  Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional

• Agencies

  DMA Launches Privacy Promise

  The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

• Agencies

  Direct Mail Adds Little to Environmental Costs

  The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2