Agencies

• Agencies

  Direct Response Acquires Solar Direct

  Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.

• Agencies

  New York Times Targets Chinese-American Market

  The New York Times has made its first attempt at targeting an ethnic market with a multimedia direct response campaign aimed at Chinese Americans in New

• Agencies

  Game Commentary

  Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’

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  Hanging on the Telephone

  If you’re planning on moving anytime soon, I have some advice. Don’t! Stay put! So your roof leaks and every house on the block has been burglarized twice

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  Online Brokering the Food Deal

  Dave Laukat knew he had to find a better way.Laukat had built Chicago-based Best Foods into a $42-million-a-year business by supplying such giants as

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  Is It CRM – or DRM?

  Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a

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  Press 1 to Be Targeted

  Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross

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  Will the Real Direct Marketers Please Stand Up!

  I’m having professional identity problems. Perhaps it’s a question of reality vs. perception, but for years I’ve been getting the same frustrating question

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  BOOKSHELF: Virtual Literature

  How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft

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  Converging in Bentonville

  Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.