Agencies
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Agencies
Will the Real Direct Marketers Please Stand Up!
I’m having professional identity problems. Perhaps it’s a question of reality vs. perception, but for years I’ve been getting the same frustrating question
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Agencies
A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.
Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,
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Agencies
BROKER BASH
What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted
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Agencies
Au Revoir to an Old (but Ex-) Friend
What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you
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Agencies
BOOKSHELF: Virtual Literature
How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft
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Agencies
More to the Floor
Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually
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Agencies
The Fab Five of the DM Service Sector
The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance
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Agencies
Service Contracts Cause Postal Reform Controversy
The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening
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Agencies
Coldwater Creek Sells Milepost Four
Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects
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Agencies
InfoUSA Hires Susan Henricks
InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing