Agencies
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Agencies
Holes in the Net
Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional
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Agencies
DMA Launches Privacy Promise
The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection
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Agencies
Investment Initiative: Xerox earmarks $30 million for call centers
Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business
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Agencies
MySoftware Co. Picks Up MarketHome
MySoftware Co., Palo Alto, CA, will acquire Berkeley, CA-based MarketHome Inc., which manages e-mail campaigns. The companies expect to close the $15
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Agencies
A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.
Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,
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Agencies
BROKER BASH
What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted
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Agencies
Au Revoir to an Old (but Ex-) Friend
What do you do when an old friend, whom you’ve nurtured and defended through tough times, sneers at your friendship?If you have any self-respect, you
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Agencies
CONGRATULATIONS: For the Record
For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose
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Agencies
PRINT: Quebecor, World Color to Merge
Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,
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Agencies
More Voices on the Party Line
Nearly 100 corporate resellers and systems integrators are the latest links in a “closed loop” marketing chain being built by Symbol Technologies.The