Agencies

• Agencies

  Blue Cheer: Custom magazine keeps an insurer’s patrons loyal

  All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield

• Agencies

  Penetration Models vs. Response Models

  Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

• Agencies

  Starbucking

  Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped

• Agencies

  Game Commentary

  Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’

• Agencies

  MEDIA WATCH: DRTV Guide

  Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,

• Agencies

  Is It CRM – or DRM?

  Though they’ve used the Web to raise money for the victims of catastrophes like Hurricane Mitch, nonprofit charities see even more promise in it as a

• Agencies

  F&G Buys Two, Sells Two

  Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs – Gurney’s Seed & Nursery Co. and Henry Field’s Seed

• Agencies

  Converging in Bentonville

  Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.

• Agencies

  A Call to Stop Telemarketing Fraud

  The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from

• Agencies

  Sweep Surprises

  This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the