Agencies

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  PRINT: Quebecor, World Color to Merge

  Quebecor Printing Inc. will acquire World Color Press Inc. for about $2.7 billion, including debt. The combined company, to be called Quebecor World,

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  More Voices on the Party Line

  Nearly 100 corporate resellers and systems integrators are the latest links in a “closed loop” marketing chain being built by Symbol Technologies.The

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  Blue Cheer: Custom magazine keeps an insurer’s patrons loyal

  All the prospecting in the world won’t help a company if it’s losing members as fast as it’s gaining them. Such was the case with Blue Cross Blue Shield

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  Sweep Surprises

  This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

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  CONGRATULATIONS: For the Record

  For DM legend Nat Ross’ birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose

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  MEDIA WATCH: DRTV Guide

  Considering it’s on the coffee table of almost every household in America, TV Guide could be viewed as a fairly populist magazine. It comes as a surprise,

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  Holes in the Net

  Just when it looked like e-commerce was about to really take off, somebody rained on the parade. According to a new international survey, many transactional

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  DMA Launches Privacy Promise

  The Direct Marketing Association’s long-awaited Privacy Promise policy went into effect July 1. DMA members must follow a set of consumer privacy protection

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  Penetration Models vs. Response Models

  Let’s say you want to predict the probability of your customers’ response to one or more promotions – an upcoming direct mail or telemarketing effort,

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  Starbucking

  Starbucks’ notion of managing customer loyalty and relationships is curiously postmodern. The signs and signifiers are all there, but they’re clapped